Industrial By Duracell (Now Procell)

In late 2019, Industrial by Duracell was reintroduced as Procell. Our customers familiar with the Industrial by Duracell line can rest assured that these are the same, premium-quality batteries, with a bright, new case and packaging.

Procell batteries are built to higher standards, to perform better in high-drain applications. They’re the top choice in TV film sets, on movie sets and on production lines. They’re bulk packed, in boxes of 10, reducing packaging costs and resulting in a lower price for you. This packaging also reduces waste, to help you “go green”.

Procell is the perfect continuation of the reliable power that Industrial by Duracell users have enjoyed for years.

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