Industrial By Duracell (Formerly Procell)

In 2014, Duracell’s Procell line was reintroduced as Industrial by Duracell. Our customers familiar with the Procell line can rest assured that these are the same, premium-quality batteries, with a bright, new case and packaging.

Industrial by Duracell batteries are built to higher standards, to perform better in high-drain applications. They’re the top choice in TV film sets, on movie sets and on production lines. They’re bulk packed, in boxes of 10, reducing packaging costs and resulting in a lower price for you. This packaging also reduces waste, to help you “go green”.

Industrial by Duracell is the perfect continuation of the reliable power that Procell users have enjoyed for years.

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